“Bad goals are indistinguishable from numbers.” - Will Larson
Good goals are made up of 4 specific kinds of numbers:
The tests for a good goal are:
An investment describes where you want to be in the future, a baseline describes what you have now that you want to keep.
It is often a great idea to pair investments with baselines in your goals to help narrow the scope you use to find a solution. Baselines can also be useful in identifying when you should pause on an going after a goal and instead invest in platform quality.